The primary deliverables of our user experience team here at Savo, as you might well imagine, are design specifications – documents that detail how a new feature will appear and behave. Since these documents are pretty much our raison d’être, we recently decided to examine and optimize how we create them. We had two main goals with this:

I was in a meeting last week and sat with the information architect for a portal at a very large company. She was describing her problems around what she called “category creep”. Their site had started with a fresh taxonomy agreed upon by all the business units.

Custom pages are a great way to provide a wealth of content targeted around specific areas, including product lines, stages in the sales process, and competitors. The challenge is how do you provide a true launching point for success, not a choke point for informational gridlock!

I recently read an article on Next Generation CMO entitled Social Marketing means the end of Sales Enablement?. The author [...]

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan [...]