I was in a meeting last week and sat with the information architect for a portal at a very large company. She was describing her problems around what she called “category creep”. Their site had started with a fresh taxonomy agreed upon by all the business units.

Custom pages are a great way to provide a wealth of content targeted around specific areas, including product lines, stages in the sales process, and competitors. The challenge is how do you provide a true launching point for success, not a choke point for informational gridlock!

I recently read an article on Next Generation CMO entitled Social Marketing means the end of Sales Enablement?. The author [...]

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan [...]

What is the first thing you think of when you hear the phrase “Social Media”? Is it Twitter, Facebook, LinkedIn [...]