As those of us in sales and marketing know, there’s really great information out there in the heads of our sales team. But too often this information — the tribal knowledge of our organization — is shared in ad-hoc ways: conversations, emails, voicemails. It’s critical to identify and institutionalize this knowledge, so that it’s available for every salesperson to leverage in a sales conversation. In this audio clip, SAVO’s Tim Sobocinski chats with Ken Evans, managing partner of Critical Path Strategies, and discusses best practices around collecting and serving information to salespeople.

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Last week we shared the first part of Brad Rinklin’s interview with Gerhard Gschwandtner of Selling Power. In the second part of the interview, Brad discusses the factors that led Akamai to make the switch to SAVO from their existing portal. You’ll hear Brad share details around productivity gains and decreasing seller ramp time, as well as the intangible benefits of minimizing the “chasm between sales and marketing.”
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At SAVO, we’re committed to our customers’ success, which is why we love hearing them talk about the results they’ve seen.  In this clip, Brad Rinklin, VP of Marketing at Akamai, talks about replacing an existing sales portal with SAVO, the resulting increase in sales productivity, and Akamai’s  incremental sales growth.
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Hey, we just produced this video. It explains what SAVO can do. Take a look and let us know your thoughts.
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