A lot is being said lately about “Tribal Knowledge” in the workplace. Recognizing that a range of resources go into communicating a company’s value, differentiation and brand, more and more organizations are getting into the mindset of “How can we tap into the great knowledge that exists across our company and make that available to everyone?”
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John Caddell recently wrote an article for the Marketing and Strategy Innovation Blog, entitled, “To motivate front-line employees: don’t just thank them, use their insights.” In it he posits that many companies are still relying on motivation methods that are top-down (i.e. a congratulatory call from the CEO) or prone to hyperbole (“Great job!” or “we can do it!”).  Cadell suggests that companies take a different approach: instead of top-down methods, demonstrate that you truly value employees by using their insights:
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