Once again, thanks for joining me – Last time in my discussion of Custom Pages, I talked about how important the planning phase is in both Custom Page creation, as well as presentation. Custom pages are a great way to provide a wealth of content targeted around specific areas, including product lines, stages in the sales process, and competitors. The challenge is how do you provide a true launching point for success, not a choke point for informational gridlock!
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Whether it’s the newest technological item presented in dozens of fashion colors, the infinite number of fonts and letter effects in word processing/printing, or the seemingly endless options that most major  manufacturers (and aftermarket companies) offer to ‘make something theirs feel more like yours’, it’s fairly common knowledge that the discerning customer now almost expects to have certain things available for customizing with any product or service.  In fact, some companies now make their livelihood exclusively dealing with the custom options and add-ons for existing products!
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