Sharon is the founder of SalesCraft, a sales thought leadership group based in Silicon Valley, and Director of Global Field Communications at VMware. Sharon is responsible for driving a broad range of communications initiatives on behalf of the executive field leadership team.  Her role includes acting as a liaison between the 3000-person field organization and the rest of VMware, while ensuring the field organization receives communication that is high-value, consumable and actionable.  Sharon’s work in field communications is inspired by more than 15 years working for companies including Hyperion, Cadence, and ASK.  She has in-depth experience in inside sales, sales operations, field marketing and lead generation.
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As we’ve discussed here, your field sales team has knowledge from their day-to-day interactions that is truly invaluable.  With ever-growing sales cycles that include fierce competitors, your company can not afford to lose out this critical knowledge – the Tribal Knowledge – of your sellers .
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Salespeople have valuable information about success stories, competitive moves, or what’s really working in sales conversations. But how do you collect this valuable information – what we call Tribal Knowledge – from the field?
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Here at SAVO we’re pleased to be featured in the Smart Inside Sales 2.0 Tools eBook! Sales gurus Nancy Nardin, founder of Smart Selling Tools, and Josiane Feigon, founder of TeleSmart and author of Smart Selling on the Phone and Online, have written an eBook of top tools to fuel inside sales growth, aligned with ten essential sales skills. SAVO is proud to be the only Sales Enablement provider included among the list of top tools for sales teams.
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Congratulations to SAVO customer Oakwood Worldwide! Oakwood recently received the American Business Awards’ Stevie Award for Sales Process of the Year and Hiring and Recruiting Program of the Year for 2009.
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