I’m excited to announce that our client, Deluxe Corporation, went live on SAVO on February 1st! Deluxe is a leading printer of checks in the US, servicing banks, credit unions and financial services companies. Checks and business forms account for the majority of Deluxe’s sales; it also sells checkbook covers, address labels, as well as stationery, greeting cards, labels, and packaging supplies online. Deluxe named their SAVO site DASH, short for Deluxe Access Sales Hub. DASH has been set up to make it as easy as possible for their sellers to share best practices and success stories and, of course, find all the content that they need quickly. A collaborative team of sales operations, marketing operations, sales and marketing led the Sales Enablement initiative. Congratulations to the Deluxe project team on getting DASH up and running!

I attended a thought-provoking BMA dinner with a small group of senior-level marketers last night. One CMO in attendance bemoaned the fact that the greatest marketing tactics in the world simply weren’t moving the dial when it came to convincing one of their key segments – heads of procurement – to purchase their solution. In response to this statement, the peers in the room nodded in violent agreement, asking almost in unison how you reach this very unique audience via traditional marketing tools — advertising, glossy brochures, or social media to name a few.
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Today we’re thrilled to release our next product update, the SAVO 10 Release. I can’t wait for our customers to see what we’ve been using internally for weeks now. The enhancements to the Custom Page, one of SAVO’s most popular features, will have a huge impact on their day to day use of the site.
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I recently came across an article by Brad Holmes at Forrester titled “Sales Enablement 2010: Is this the Year for Breakthrough?” I was struck by Brad’s very direct assertion that:
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The Conference Board is presenting their Senior Sales Executive Conference, February 23-24 here in Chicago. This year’s conference is entitled, “Sales Operations as a Strategic Revenue Growth Asset,” and the program looks fantastic. We’re also excited for it because SAVO customers from both ADP and Oakwood Worldwide are speaking. Ken Powell, Vice President of Sales Learning & Performance from ADP, is presenting on “Sales Learning: Development and Retention Strategies for Recovery and Growth.” Doug Ferreira, Senior Training Specialist, is sharing his presentation on “Sales Force Communication and Knowledge Management.” Good Luck Ken and Doug!
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