As those of us in sales and marketing know, there’s really great information out there in the heads of our sales team. But too often this information — the tribal knowledge of our organization — is shared in ad-hoc ways: conversations, emails, voicemails. It’s critical to identify and institutionalize this knowledge, so that it’s available for every salesperson to leverage in a sales conversation. In this audio clip, SAVO’s Tim Sobocinski chats with Ken Evans, managing partner of Critical Path Strategies, and discusses best practices around collecting and serving information to salespeople.

Read the rest of this article

If you missed it last month, we announced a partnership with SAP that we’re really excited about. With SAVO and SAP CRM 7, users have the ability to find and share information and materials they need to move deals forward. In effect, it turns each player into an “A” player. As Robert Rothschild, Director of SAP Solution Marketing for Sales, writes:
Read the rest of this article

I am pleased to announce that TelePacific is live on SAVO! TelePacific is a Competitive Local Exchange Carrier, providing voice and data services on TelePacific owned switches and network infrastructure to business customers throughout California and Nevada. The Company is the largest telecommunications carrier in its region, second only to AT&T, Verizon and CenturyLink in their respective markets. TelePacific’s SAVO site, named “the BRAIN,” enables sales, marketing and subject matter experts throughout the company, as well as their valuable channel partners. Congratulations to all of the “brainiacs” at TelePacific for bringing Sales Enablement to the company with SAVO!

Congratulations to SAVO customer Oakwood Worldwide! Oakwood recently received the American Business Awards’ Stevie Award for Sales Process of the Year and Hiring and Recruiting Program of the Year for 2009.
Read the rest of this article

We all know that the world is becoming more ‘mobile enabled’ every day. We see ads for iPhones, BlackBerrys, and Android powered smartphones that tell us we can connect to our favorite social networks, find restaurants close by, and even communicate with co-workers when we’re away from the office (so much for work/life balance!).  According to AdMob’s February Mobile Metrics Report, they are seeing a 35% increase in network traffic coming from ’smartphones’ compared to February of last year. Now, this report only reflects publishers that are part of their network, but is a strong indicator of the enormous growth, and importance, mobile devices play in our everyday lives.
Read the rest of this article