Joe Galvin, VP Research Director at Sirius Decisions, led a panel featuring three representatives from diverse backgrounds on the topic “Sales Communications: Gaining and Maintaining the Attention of the Field.” Panel members included:
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Oakwood Worldwide has truly evolved to meet the changing needs of their customer since the company’s founding nearly 50 years ago. By partnering with key players, creating a playbook, and focusing on the journey of change, they have found sales success. Chris Ahearn, SVP Worldwide Sales and Marketing, and Ken Revenaugh, VP Sales Operations, Oakwood Worldwide spoke this morning on day 2 of the Sales Enablement Executive Summit. They shared their journey in a lively and candid presentation.
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Ken Powell, VP of Sales Training and Performance at ADP believes that learning is the ultimate sales enabler.
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We devote a lot of blog space to Sales Enablement…so what about Marketing Enablement? Pam Thomas, Director of Marketing Communications at LexisNexis considers the role of her team to be marketing enablement.
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Imagine launching a huge project in Q3 and Q4 of 2008 when the world was in financial crisis. Aspect Software made this commitment to its sales team by investing in SAVO last year. Tom Chamberlain, director of Sales Readiness at Aspect, delivered a great presentation this afternoon on the lessons learned from launching a sales enablement solution during one of the most difficult sales climates in our recent history.
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