February 23-26, 2010 | event details: http://www.sapinsidercrm2010.com
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Last week we shared the first part of Brad Rinklin’s interview with Gerhard Gschwandtner of Selling Power. In the second part of the interview, Brad discusses the factors that led Akamai to make the switch to SAVO from their existing portal. You’ll hear Brad share details around productivity gains and decreasing seller ramp time, as well as the intangible benefits of minimizing the “chasm between sales and marketing.”
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I attended a thought-provoking BMA dinner with a small group of senior-level marketers last night. One CMO in attendance bemoaned the fact that the greatest marketing tactics in the world simply weren’t moving the dial when it came to convincing one of their key segments – heads of procurement – to purchase their solution. In response to this statement, the peers in the room nodded in violent agreement, asking almost in unison how you reach this very unique audience via traditional marketing tools — advertising, glossy brochures, or social media to name a few.
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At SAVO, we’re committed to our customers’ success, which is why we love hearing them talk about the results they’ve seen.  In this clip, Brad Rinklin, VP of Marketing at Akamai, talks about replacing an existing sales portal with SAVO, the resulting increase in sales productivity, and Akamai’s  incremental sales growth.
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Chris Koch is the Director of Research and Thought Leadership for ITSMA, the IT Services Marketing Association. Dedicated to making B2B technology marketers better, Chris dives into topics such as social media and the C-suite, the shift from marketing to publishing, and corporate blogging.
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