Sharon is the founder of SalesCraft, a sales thought leadership group based in Silicon Valley, and Director of Global Field Communications at VMware. Sharon is responsible for driving a broad range of communications initiatives on behalf of the executive field leadership team.  Her role includes acting as a liaison between the 3000-person field organization and the rest of VMware, while ensuring the field organization receives communication that is high-value, consumable and actionable.  Sharon’s work in field communications is inspired by more than 15 years working for companies including Hyperion, Cadence, and ASK.  She has in-depth experience in inside sales, sales operations, field marketing and lead generation.
Read the rest of this article

Over the last few days I have been attending the 2010 Annual BMA Conference. This annual show, put on by the Business Marketing Association, focused this year’s theme around the word “engage.” At one point there were people tracking on the event’s Twitter feed the amount of times the word engage was mentioned within the first day. With topics like Engaging Customers to Win and Engaging with Purpose, it is clear that the focus was on driving a deeper relationship between your sellers, your executives and your brand with your customers and prospects.
Read the rest of this article

Congratulations to SAVO customer Oakwood Worldwide! Oakwood recently received the American Business Awards’ Stevie Award for Sales Process of the Year and Hiring and Recruiting Program of the Year for 2009.
Read the rest of this article

February 23-26, 2010 | event details: http://www.sapinsidercrm2010.com
Read the rest of this article

Last week we shared the first part of Brad Rinklin’s interview with Gerhard Gschwandtner of Selling Power. In the second part of the interview, Brad discusses the factors that led Akamai to make the switch to SAVO from their existing portal. You’ll hear Brad share details around productivity gains and decreasing seller ramp time, as well as the intangible benefits of minimizing the “chasm between sales and marketing.”
Read the rest of this article