One of the questions I often receive regarding SAVO’s clients is:  “If you had to identify one thing that made these organizations successful in enabling their salespeople, what would it be?”  Although the list of success factors varies somewhat from client to client, virtually all of these companies came to a very simple conclusion at some point in the sales enablement process:
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I have been intrigued lately by articles and blog-posts commenting on whether Sales Enablement is truly a new idea, or if it is just a re-hash of old software categories (e.g. knowledge management) that have seen their day come and go. There are some very smart people on both sides of the discussion, offering points that make sense and certainly make for some good discussion back and forth. On this whole topic of the space and its highly-debated “newness”, I have one simple thing to say… “Who really cares?”.
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