A few weeks ago we released our latest product update, the SAVO 11 Release. In this release, we’re enhancing the blog functionality within SAVO, to offer more ways to deliver thematic information to sellers.
By now, most of us are familiar with blogs. By their design, blogs are fast to scan for key information, present the newest information first, and invite further clarification, correction and expansion from their audience. Blogs provide an excellent way for a reader to cherry-pick the best, and most current information in a topic important to them.
Within the four walls of a sales organization, blogs are a great way to equip sellers to relate their product or service to customer needs. Some of our customers are using blogs in very specific ways already. For example, an objection-handing blog, populated by ‘posts’ from actual sellers or by sales managers, provides specific techniques, words or phrases to share with a prospect in response to a specific objection. A competitive intelligence blog authored by Competitive Intelligence experts in marketing, or even field sellers, can bring to the surface the newest competitive features, and most importantly, competitive tactics–and the sellers counter-tactics. Lastly, customer segment or product-related blogs harvest information gained on countless sales calls to provide specific points related to specific customer issues.
With the enhanced blogs within SAVO 11, we’re further demonstrating our meaningful approach to incorporating the best technology in service of specific seller needs, all in one place. We’re also making it even easier for salespeople to find information based on the multiple ways they search, which increasingly, includes blogs. If you’d like more information on the SAVO 11 Release or the SAVO product roadmap, please feel free to email marketing@savogroup.com.
