When I was in High School, I was a jock. For those who deal with me on a day-to-day basis, this may be quite difficult to believe, as I don’t necessarily look it. Regardless, I was a Varsity Letterman for much of my HS Career in 3 sports. One year, as part of the gearing up for an especially promising football season, we were given a new program to ‘beef us up’, so-to-speak. This new program was called Bigger, Faster, Stronger! It was a special high-speed, streamlined method to achieving great results in the weight room. It practically revolutionized how we viewed working out. In this business, we often refer to this type of change as a Paradigm shift. Not unlike that shift I experienced in HS, SAVO changed how we approach widgets and custom pages from the ground up. Prepare to be shifted, Savo-ites! With our new release, SAVO 10, our widgets, and custom pages in general are ‘Bigger, Faster, and much Stronger’!
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I attended a thought-provoking BMA dinner with a small group of senior-level marketers last night. One CMO in attendance bemoaned the fact that the greatest marketing tactics in the world simply weren’t moving the dial when it came to convincing one of their key segments – heads of procurement – to purchase their solution. In response to this statement, the peers in the room nodded in violent agreement, asking almost in unison how you reach this very unique audience via traditional marketing tools — advertising, glossy brochures, or social media to name a few.
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At SAVO, we’re committed to our customers’ success, which is why we love hearing them talk about the results they’ve seen.  In this clip, Brad Rinklin, VP of Marketing at Akamai, talks about replacing an existing sales portal with SAVO, the resulting increase in sales productivity, and Akamai’s  incremental sales growth.
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