February 23-26, 2010 | event details: http://www.sapinsidercrm2010.com
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I’m excited to announce that our client, Deluxe Corporation, went live on SAVO on February 1st! Deluxe is a leading printer of checks in the US, servicing banks, credit unions and financial services companies. Checks and business forms account for the majority of Deluxe’s sales; it also sells checkbook covers, address labels, as well as stationery, greeting cards, labels, and packaging supplies online. Deluxe named their SAVO site DASH, short for Deluxe Access Sales Hub. DASH has been set up to make it as easy as possible for their sellers to share best practices and success stories and, of course, find all the content that they need quickly. A collaborative team of sales operations, marketing operations, sales and marketing led the Sales Enablement initiative. Congratulations to the Deluxe project team on getting DASH up and running!

Walk around the halls at SAVO these days, and you can really feel the momentum and the energy. We’re coming off our best quarter ever – and our best year ever – in the company’s ten-year history. Despite what was a pretty challenging year in the macro-economic world, bookings for SAVO grew 40% in Q4 2009 compared to Q4 2008, and our 2009 subscriptions increased 30% over the year before. But while the numbers are great for business, we never forget that we’re in the business of enabling real people. This is why we’re extremely excited to bring the power of SAVO to nearly a dozen new customers in the coming weeks, including CVS Caremark, First Data, Spherion, Verisign, and Wellmark.
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I’m now in my fourth week at SAVO and was asked to give my view of things as a newcomer. My overall take? Very cool! Sure, maybe the ether hasn’t worn off yet, and I know no company is perfect. That said, having been at several other companies as a comparison, I’m really excited to be part of the SAVO team.
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Last week we shared the first part of Brad Rinklin’s interview with Gerhard Gschwandtner of Selling Power. In the second part of the interview, Brad discusses the factors that led Akamai to make the switch to SAVO from their existing portal. You’ll hear Brad share details around productivity gains and decreasing seller ramp time, as well as the intangible benefits of minimizing the “chasm between sales and marketing.”
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