I recently read an article, titled The Disintermediation Era posted by Tara Hunt on her blog http://www.horsepigcow.com/.  Tara’s article can be summed up in the photo that appears at the top of the article – scribbled text on a whiteboard exclaiming, “If your job is based on managing an artificial scarcity of information, YOU’RE SCREWED.” I can’t help but think about how this relates to our mantra at SAVO that “value drives adoption.”
Read the rest of this article

Chris Koch is the Director of Research and Thought Leadership for ITSMA, the IT Services Marketing Association. Dedicated to making B2B technology marketers better, Chris dives into topics such as social media and the C-suite, the shift from marketing to publishing, and corporate blogging.
Read the rest of this article

The primary deliverables of our user experience team here at Savo, as you might well imagine, are design specifications – documents that detail how a new feature will appear and behave. Since these documents are pretty much our raison d’être, we recently decided to examine and optimize how we create them. We had two main goals with this:
Read the rest of this article

I was in a meeting last week and sat with the information architect for a portal at a very large company. She was describing her problems around what she called “category creep”.  Their site had started with a fresh taxonomy agreed upon by all the business units. Over time however, the site became complex and convoluted with new categories being added all the time.
Read the rest of this article

Once again, thanks for joining me – Last time in my discussion of Custom Pages, I talked about how important the planning phase is in both Custom Page creation, as well as presentation. Custom pages are a great way to provide a wealth of content targeted around specific areas, including product lines, stages in the sales process, and competitors. The challenge is how do you provide a true launching point for success, not a choke point for informational gridlock!
Read the rest of this article