Ken Powell, VP of Sales Training and Performance at ADP believes that learning is the ultimate sales enabler.
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We devote a lot of blog space to Sales Enablement…so what about Marketing Enablement? Pam Thomas, Director of Marketing Communications at LexisNexis considers the role of her team to be marketing enablement.
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Imagine launching a huge project in Q3 and Q4 of 2008 when the world was in financial crisis. Aspect Software made this commitment to its sales team by investing in SAVO last year. Tom Chamberlain, director of Sales Readiness at Aspect, delivered a great presentation this afternoon on the lessons learned from launching a sales enablement solution during one of the most difficult sales climates in our recent history.
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SAVO CEO & Co-Founder John Aiello is known for being a passionate speaker, and this morning’s summit keynote was no exception. Expanding on the theme of “game on,” John talked about his background in hockey and how he first became passionate about Sales Enablement while working for Miller Brewing, before he drove home the momentum that has been building in the Sales Enablement space.
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The third consecutive Sales Enablement Executive Summit has just kicked off in downtown Chicago and the halls are abuzz with Sales Executives, Marketers and analysts from all over the country. The Summit provides thought leadership in Sales Enablement and offers a 2-day conference where the customers who have been trailblazers in the field can gather and discuss successes, innovation, and the future of the space.
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