I recently read an article on Next Generation CMO entitled Social Marketing means the end of Sales Enablement?. The author asks – With so much information at the fingertips of buyers and easy ways for buyers to proactively interact with potential vendors, what is the role of the sales rep? I was happy to see that the general consensus among many of the readers was a resounding “Even more of a need for Sales Enablement!”
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“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.” – David Ogilvy
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What is the first thing you think of when you hear the phrase “Social Media”? Is it Twitter, Facebook, LinkedIn or YouTube? When it comes to owning a space, these companies have quickly become the “Kleenex” of social connectivity. But, what is the first thing you think of when you hear “Enterprise Social Media”? That one may take a little longer.
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While at the Summit last week, I spoke with countless folks about their current sales and marketing challenges. More specifically, we spoke about what “Game On” would mean within their organization in the coming year. Over and over again, the answers focused on helping sellers improve their conversations by getting the most important information in the hands of their customers. We’re all struggling with the same challenge. We know the information that we need lives somewhere in our company in nine out of ten situations. We also know that it’s more often NOT the powerpoint deck or glossy marketing brochure that we’re looking for. We simply need that one nugget of information – a competitive tidbit, a customer success story, some key product information – that someone out there knows cold. But what happens if we don’t know who the right expert is for a specific question or situation? What happens if that person who seems to know everything resigns tomorrow? What happens if the folks in the field continue relying on the same one or two people – or worse, the same old materials – because they don’t have the time or the connections with the many subject matter experts that live in the home office or elsewhere around the globe?
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Greetings again, fellow Custom Pagers!

As you may recall, my last blog dealt with the explanation of what exactly Customization is, what it is best suited for, and ultimately, how SAVO gives you this option to fully express your Corporate or Personal ‘Graphic Vision’ when designing a Custom Page within our application.  But, as some of you may have already asked, ‘Where do we start?”  This is easily answered:  At the top!
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