On October 22 SAVO will be presenting a webinar with the American Marketing Association.
Webinar Description:
As a marketer, you know that your salespeople rely on more than traditional marketing content to tell your story. They draw from teams and resources across the enterprise to prepare for every sales conversation – tapping Marketing, Sales Operations, Product Management, and even their peers.
As the catalyst for Sales Enablement, today’s B2B Marketers must consider the entire web of support every rep needs to be prepared in the field. While broadening your scope beyond marketing content may sound daunting, consider the ultimate benefit – you’re not just doing this for Sales. Every team involved benefits from a shared understanding of how your business works and the story you have to tell.
Join Wendy Casey, Marketing leader for HealthPartners and Jeff Summers, COO for SAVO to learn how HealthPartners is gaining a competitive advantage by connecting the field with the best subject matter experts from across the organization.
Learn how this approach can help you:
- Facilitate just-in-time learning for every rep
- Quickly adapt your sales force to process changes
- Move your reps from a product sell to a consultative sell
- Mine key insights from the field – without administrative burdens
- Build a sound Sales Enablement strategy that ensures both immediate and long-term value
Speakers:
Wendy Casey, Marketing Leader, HealthPartners
Jeff Summers, COO, SAVO
Anna Carbonara, Moderator, AMA
You can register for the Webinar here.
