When I sat down to write this piece I thought about doing something along the lines of why B2B organizations should be embracing social media. This is something I believe strongly in as the social media guy here at SAVO. However this topic has been touched on quite a bit lately, and there are great blogs out there already like Mashable that can give some good insights on this topic. (Also, if you haven’t yet seen it yet take a look at this recent YouTube video from Socialnomics and the data behind the explosion in social media, it is worth a look.) However, after some thought I decided it might be more valuable to give a little insight in to why we are doing it at SAVO.
Our company embraces the fact that harnessing the Tribal Knowledge within your organization is key to truly enabling your frontline sellers to have better, more impactful conversations in the field. At the same time social media allows us the power to share the collective intelligence from our organization well beyond our walls. In the world of instant information sharing and the desire for relevance in content, it is important to embrace the technologies that can best help you enable these conversations.
Certainly, for us, there are larger goals. We didn’t just decide to jump into social media because everyone else was doing it. We truly put thought behind why we are doing this and how it integrates into our larger organizational objectives. Chances are you might have found this blog via a link from Twitter , LinkedIn or Facebook. These tools allow us the opportunity to drive traffic to relevant information, be it a blog or website link or information on an upcoming event or webinar. At the same time, all three of these venues give you the chance to converse back with us. From a purely marketing standpoint it allows us to educate more people on who we are, and it allows us to stay engaged at multiple points within a sales cycle (especially if you add our RSS to your reader or decide to follow us on one of the other channels.)
But it does more than that, it gives us another venue for current SAVO users to ask questions (as the guy behind the social media curtain I can assure you that I will do everything to make sure your questions are replied to in a timely manner.) The ability to have instant access to the right subject matter expert to help you achieve your goals is a true benefit of social media – and again it is a core belief here at SAVO.
I know I did not get too deep into the trade secrets here, but I hope I gave a little insight to other B2B companies into the value of social media beyond number of twitter followers. As this blog is part of the overall social campaign, and you are now reading it, hopefully that shows a little more of the power behind a structured social plan. To show that it can also produce leads in the pipeline you are always welcome to go here and fill out a form :) …or you can stick around and read a great piece on Sales Enablement from our CEO.
I look forward to future conversations with you.
