A recent McKinsey Quarterly interview with Cisco CEO John Chambers resonated with themes I’ve been hearing from thought-leaders within the SAVO customer base.  In the interview Chambers, the ultimate ‘top-down command-and-control’ leader, describes Cisco’s transformation from a traditional model of decision-making to a collaboration-based, ‘human-network’ driven style of decision making that he coins ‘The Innovation Business Model.”
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Even the most top-down, buttoned-up organizations are harnessing Tribal Knowledge from the field. Check out how this article from the New York Times about how U.S. Army is using the Tribal Knowledge of its 140,000 members of the Army’s online forums to re-write its field manuals.
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I threw out the entire marketing collateral closet.  I recycled it all.  Do you know what?  No one complained.
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